The Wardrobe Exchange is a collaboration of talents from Amy of Local Love Events and Jennifer of Life Preloved. Together they bring their strengths of hosting quality events that bring a higher standard of vendors and attendees with the experience of promoting fashion at a sustainable and circular level with the local community. These types of secondhand fashion events have started appearing in other metropolitan cities and Edmonton, being an incubator for creatives and thinking outside the box is no exception for the next city to embrace these events on a larger scale. The new location of The Foundry Room in the Oliver Exchange Building is the perfect setting to see our vision come to life.
jen- life preloved
Jennifer McConaghy grew up playing amongst the racks of consignment stores while her mother shopped at her favourite boutiques, you could say secondhand fashion has been her passion since she was a little girl and her knowledge in the industry has continued well into adulthood. Jennifer created the blog and Instagram account Life Preloved to promote secondhand fashion amongst her peers which at the time was not a popular way to shop and the area lacked knowledge in the community. Life Preloved has grown to become a consignment business working with local influencers, inspirational women and the promotion of mens second hand fashion in Edmonton as well as a resource for innovative ways of reselling and reusing of goods. Working with organizations such as Fashion Revolution and Think the World Differently, Jennifer passionately advocates on behalf of the human and ecological issues surrounding the fashion industry.
amy- the wardrobe exchange and local love events
Amy Bohn founded Local Love in 2015 in an effort to provide smaller vendors with an affordable fair to showcase their work and connect with brides and bridal parties looking for a more intimate and unique experience to help plan their perfect wedding. She also is a make up artist with over 15 years of industry experience and co-owns Veil Beauty Co. After attending a fashion swap event in British Columbia, she decided to bring the concept to Edmonton. Thus, The Wardrobe Exchange was born.